Brand DNA and sources
Every fact used in this demo for Advanced Exteriors MN, with a link to the public page it came from. Facts with no verifiable source are marked Unverified or Dropped and are not shown as fact in the demo. Checked Oct 13, 2026.
Brand DNA
Logo, colors, fonts, imagery, tone and voice, taglines, and services. Each item links to its original source. Inferred items show what they were inferred from.
| Logo |  | Sourced |
|---|---|---|
| Colors | #4d2a28#97433f#f5f5f5 | Sourced |
| Fonts | Roboto, Source Sans Pro | Sourced |
| Imagery | Their own job photos: roof replacements, siding, windows, insulation. | Sourced |
| Tone and voice | Professional, established, family-oriented. Basis: Inferred from About Us copy: “QUALITY, SERVICE and PROFESSIONALISM”, “established in Crystal, MN in 1993”, “our home improvement family”. | Inferred |
| Taglines | “QUALITY, SERVICE and PROFESSIONALISM” | Sourced |
| Services | Roofing, Siding, Windows, Insulation | Sourced |
Business facts
| Fact | Value | Source |
|---|---|---|
| Name | Advanced Exteriors MN (legal name in footer: Advanced Exteriors, Inc.) | Sourced Home page JSON-LD (LocalBusiness.name) and footer |
| Overview | Roofing, roof replacement Minneapolis, window replacement, siding, and insulation. Roofing Contractor and Roofer in Minneapolis MN, Coon Rapids, Brooklyn Park, Medina, Maple Grove, and surrounding regions. | Sourced Home page meta description |
| Tagline / headline | “Roof Replacement Minneapolis MN” (home page H1). No brand tagline found. The previous value “Sepia” was a hidden template heading and has been dropped. | Sourced Home page <h1> |
| Phone | (763) 537-5117 main · 877-586-6715 toll free · 763-537-5028 fax | Sourced Home page JSON-LD telephone · Contact page |
| cmarkus@advancedexteriorsmn.com | Sourced Home page JSON-LD email · Contact page | |
| Address 1: listed business location | 6962 57th Ave N, Minneapolis, MN 55428 | Sourced Home page JSON-LD LocalBusiness.address |
| Address 2: footer address | Advanced Exteriors, Inc., 7000 57th Ave North, Crystal, MN 55340 | Sourced Site-wide footer (home page) · Contact page footer |
| Address 3: mailing address | Advanced Exteriors, Inc., 21801 Horseshoe Trail, Corcoran, MN 55340 (listed as “Standard Mail”) | Sourced Contact page |
| Service areas | Meta description: Minneapolis, Coon Rapids, Brooklyn Park, Medina, Maple Grove. “Cities We Serve”: Minnetonka, Brooklyn Park, Champlin, Maple Grove, Minneapolis, Plymouth, St. Paul, Crystal, the entire Twin Cities Metro Area | Sourced Home page meta description · Contact page “Cities We Serve” |
| License | Minnesota Contractors License # BC133214 | Sourced Home page header |
| Years in business | Established in Crystal, MN in 1993 by owner Chad Markus | Sourced About Us page |
| Colors | #4d2a28#97433f#f5f5f5 | Sourced Inline CSS on the home page · Site stylesheet |
| Fonts | Roboto (primary), Source Sans Pro | Sourced font-family declarations on the home page |
| Logo | AdvancedExteriors.jpg | Sourced Home page JSON-LD logo |
| Images (prospect-owned) |    | Sourced Home page og:image and <img> tags |
| Images (stock, removed) | pexels-photo-4906292 (irp.cdn-website.com/md/pexels/…) is a Pexels stock photo on their site. Removed from this demo and the mockup. | Dropped Home page <img alt="Roofing Contractor"> |
| Services | Roofing (roof replacement, asphalt, shingle, metal), Siding (vinyl, Hardie), Windows (replacement, vinyl, energy-efficient), Insulation (attic, blown-in) | Sourced Roofing · Siding · Windows · Insulation |
| Reviews / reputation | “A rating with the Better Business Bureau” and “recommended on Angie’s list” (About Us). The Windows page says “A+ rating”. These are claims on their own site; no review text has been pulled. | Unverified About Us · Windows page |